Rata is a contemporary Indian label founded in 2023 by Pratiksha Tandon. The brand creates luxury beaded jewellery and lifestyle accessories that blend whimsical storytelling with intricate craftsmanship. Each piece is handwoven using techniques like bead weaving, crocheting, and wire artistry, resulting in unique, wearable art. Rooted in sustainability, Rata encourages revamping and recycling jewellery to reduce waste and extend product life. With detailed, labour-intensive construction, every Rata product embodies time, skill, and care, making it a true collectable. The brand's distinctive designs, limited production, and artisanal finesse set it apart in the world of fashion-forward, handcrafted jewellery.