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BORN IN INDIA
STORIES

Behind every stitch lies a story—of heritage, craftsmanship, and innovation. Explore the
journeys of designers, the techniques that shape their creations, and the artistry woven into every piece.

Elsa Nilaj
Elsa Nilaj creates silhouettes that speak in whispers of tradition and bold accents of the now. With sheer textures, architectural tailoring, and intricate handwork, her pieces move like modern heirlooms - quietly powerful, undeniably distinct, and made for women who command a room without raising their voice.
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Studio Rata
They rewrite the ordinary into the extraordinary, blending handcrafted artistry with a whimsical spirit that brings each piece to life. Every detail tells a story, contemporary yet timeless, anchored in a community built on care and craft. Their beaded art jewellery and lifestyle accessories are curated for India’s bold, fashion-forward tastemakers, adding a touch of intricate luxury to modern life.
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Liilo
"Liilo, where every stitch tells a story of care, dignity, and love. Crafted slowly, with fair wages and ethical hands, each piece is a step away from fast fashion, toward something meaningful."
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Goa Blues
Every piece at Goa Blues is designed for the woman who dresses like she means it — whether she's at a wedding in Jaipur or a sunrise breakfast in Spain. Here, the wardrobe more than just style, they became about escape. Emotion. Possibility.
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Priya Agarwal
In a world of fleeting trends, Priya Agarwal crafts a wardrobe of permanence. Rooted in India’s storied textile traditions and guided by modern sensibilities, each piece is an ode to individuality and ease. From the atelier in Bangalore a line of clothing emerges, one that speaks softly leaving an indelible mark. Here, style is never just worn - it is lived.
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Label WildChild
Label WildChild is where boldness meets a sense of play. Born in India, with a spirit that’s unapologetic, the brand redefines resort and evening wear for the ones that embrace their sense of carefree abandon. Each piece is crafted to allow movement, regardless of the age or stage one’s at. Because at heart, we are all a little wild like a child.
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