BORN IN INDIA
STORIES
Behind every stitch lies a story—of heritage, craftsmanship, and innovation. Explore the
journeys
of
designers, the techniques that shape their creations, and the artistry woven into every piece.
The name of our brand is CHOYAL. It stands for slow, thoughtful, and handcrafted fashion that blends rural heritage with contemporary design
The Open Form stands for our belief that fabric and form are inseparable - one cannot exist without the other
“Denim Darzi” stands for the artistry of denim tailoring, Darzi” — from the Persian darz, meaning “to sew.”
Dahlia is an ode to the everyday woman — to her quiet power, her softness, her chaos, her calm.
Raga, an ancient Sanskrit term, resonates deeply with the soul of classical music, embodying a vivid and colourful melodic expression that transcends time.
Econock has chosen to break the boundaries of the fast fashion loop by handpicking the most authentic pieces of quality materials to reincarnate their worth in our consumption. Hurdling countless trajectories along the way, Econock managed its breakthrough by action-oriented team spirit.
Elsa Nilaj creates silhouettes that speak in whispers of tradition and bold accents of the now. With sheer textures, architectural tailoring, and intricate handwork, her pieces move like modern heirlooms - quietly powerful, undeniably distinct, and made for women who command a room without raising their voice.
They rewrite the ordinary into the extraordinary, blending handcrafted artistry with a whimsical spirit that brings each piece to life.
"Liilo, where every stitch tells a story of care, dignity, and love. Crafted slowly, with fair wages and ethical hands, each piece is a step away from fast fashion, toward something meaningful."
Every piece at Goa Blues is designed for the woman who dresses like she means it — whether she's at a wedding in Jaipur or a sunrise breakfast in Spain. Here, the wardrobe more than just style, they became about escape. Emotion. Possibility.
In a world of fleeting trends, Priya Agarwal crafts a wardrobe of permanence.
Rooted in India’s storied textile traditions and guided by modern sensibilities, each piece is an ode to individuality and ease.
From the atelier in Bangalore a line of clothing emerges, one that speaks softly leaving an indelible mark.
Here, style is never just worn - it is lived.
Label WildChild is where boldness meets a sense of play.
Born in India, with a spirit that’s unapologetic, the brand redefines resort and evening wear for the ones that embrace their sense of carefree abandon.
Each piece is crafted to allow movement, regardless of the age or stage one’s at.
Because at heart, we are all a little wild like a child.
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