MEET THE CURATOR
Puja Goyal Sarvaiya is
passionate
about brand
building, strategy and helping niche, first-in-India as well as
corporate brands find their corridor to their target audience by architecting their journey
through unique
narratives and bespoke marketing. She is the founder of Goyé and has worked with over 500+
brands so far.
An alumna of University of London (LSE), Strathclyde Business School and having completed
certified
programs
from Wharton Business School, Harvard Business School, London College of Fashion and Sotheby’s
Institute of
Art, Puja started her career with GQ and Vogue India, Louis Vuitton, Le Mill and Gucci to name a
few brands
that inspired her to co-found her first pop-up and curated experiences startup, Luxsto.
During Covid, Puja pioneered in building a solution-driven tech led beauty aggregator site for
the
high-touch
salon industry, aiding in alleviating the fear of clients by promoting salons’ safe distancing
practices
through social media – a never seen before in India. She was also brand strategist for Pure
Nutrition, a
leading Indian nutraceutical brand which was followed by the role of Chief Marketing Officer for
India’s
first
clean luxury makeup brand, asa Beauty.
After assisting with the brand’s acquisition, Puja’s focus turned solely to fashion. As the
co-founder of
L’Agence G&A, an international agency that is building a corridor between Indian homegrown
labels and the
international runways of Paris, London, Dubai, NYC and more, Puja discovered a dearth in the
aggregation of
homegrowns labels, paired with smart search functionality that reaches a niche audience looking
for unique
and
exclusive buys.
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