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It’s not about what The Chic Indian is, it’s about who The Chic Indian is. It’s you and it's about a culture that embraces and celebrates what India has to offer to the world. Handpicked curations meet an evolutionary buying experience for the evolved.
CURATIONS
FROM THE CURATOR
FROM THE CURATOR
NEW ARRIVALS
NEW ARRIVALS
24 HOUR DISPATCH
24 HOUR DISPATCH
TRENDING EDITS
TRENDING EDITS
JEWELLERY EDIT
JEWELLERY EDIT
THE SPOTLIGHT
An'era embodies a vision of quiet opulence, where minimalist design converges with masterful craftsmanship. A brand that transcends ephemeral trends, we curate collections anchored in the eternal essence of classic style. Each creation is an homage to the art of fashion—an intricate fusion of form and function, tailored for the discerning woman who prizes comfort, sophistication, and the highest caliber of detail.
Our design philosophy blends nature’s simplicity with innovative techniques. We focus on creating balanced silhouettes with clean lines, delicate draping, and precise proportions. Our approach to design seamlessly combines creativity and elegance, resulting in effortlessly refined pieces that resonate with timeless sophistication.
Noie Noei is a celebration of femininity, rooted in timeless elegance and luxury. With a name meaning 'female' in Hungarian, our brand crafts pieces that embody sophistication and artistry in fashion. Stepping into the world of Noie Noei is like embarking on a vintage romantic journey, where every creation speaks to the joy of exploration and the diverse beauty of the world. We blend luxury seamlessly with wearability, empowering women to embrace their femininity with confidence and grace. Our design aesthetic marries modern allure with nostalgic charm, drawing inspiration from the colors and fragrances of flowers to create a unique and timeless style experience.
"At KoShe, we believe that every woman deserves to feel celebrated and cherished, starting from the ground up. Our brand is dedicated to crafting footwear that combines exquisite design with unparalleled comfort, ensuring that you never have to compromise on either.
We understand that life often calls for you to put others first, but at KoShe, we’re here to remind you that you come first too. Our thoughtfully designed shoes are not only a stylish addition to your wardrobe; they are a gentle nudge to prioritize your own well-being. Each pair is meticulously crafted using high-quality, sustainable materials, offering the support and ease you need for your busy days.
Our mission is to empower you to embrace your journey, one step at a time. When you wear KoShe, you’re not just wearing footwear—you’re stepping into a world where your comfort and style take center stage. Celebrate yourself, because you truly deserve it.
Welcome to KoShe, where comfort and design meet to make you feel as remarkable as you are."
Nēalaa began in a quiet moment of reflection, inspired by the longing for fashion that resonates beyond trends—a desire for beauty that does not come at the cost of integrity. The journey started with a single question: Can style honor both our heritage and our planet?
From the founder’s hands and heart, Nēalaa blossomed into a brand that cherishes slow, deliberate creation. Every accessory tells a story—woven from natural materials and tradition, crafted patiently by artisans whose skills have been shaped over generations. No two Nēalaa pieces are identical, much like the women who choose them. The heart of Nēalaa is found in these connections: hands that create, stories that endure, and values that shape every stitch. When someone chooses Nēalaa, they embrace more than a bag; they join a movement for
mindful fashion, individuality, and care for the world. Each piece invites its wearer to celebrate art, heritage, and the quiet strength of conscious choices—where fashion is not fast, but felt.
Un Denim is a home-grown sustainable fashion brand leading the way in the global
transition to a circular economy, one GreenPocketTM at a time. We rescue, upcycle and
recirculate premium quality denims, upstyling them into one-of-a-kind wardrobe statements.
As a zero-waste fashion brand, every time you choose an upcycled Un Denim, you help save at least 3600 litres of water and 15kg of carbon emissions. Looking good while doing good
has never felt better!
Puri is a contemporary design house exploring Indian identity through emotion, craftsmanship, and curiosity. Founded by Hardik Puri, a Parsons-trained visual artist, the label approaches clothing as a language of storytelling where each collection unfolds as a study in memory, fantasy, and form.
At Puri, beauty is treated not as spectacle, but as depth. Every piece begins with an idea; a fleeting moment, a myth retold, a fantasy reimagined- translated into tactility through intricate hand embroidery, precise tailoring, and sculptural silhouettes.
As a made-to-order label, Puri embraces bespoke creation as both luxury and responsibility, minimising excess while honouring the intimacy of handcraft. Collaborating with artisans trained in traditional techniques, the brand weaves Indian lineage into a global sensibility: fluid, refined, and cosmopolitan.
Puri does not aim to disrupt or redefine; it simply exists to explore. To imagine. To create. It stands as a quiet celebration of curiosity where clothing becomes an act of emotion, individuality, and cultural cachet.
Founded by designer Wachisa Sangma, Studio Wachisa is a contemporary Indian fashion label rooted in craftsmanship, precision, and timeless design.
The brand celebrates individuality and elegance through refined silhouettes, delicate details, and a sense of understated luxury.
Each collection is designed with a focus on fine fabrics, artisanal embroidery, and thoughtful construction: made to flatter, feel effortless, and last beyond seasons.
Every piece is made-to-order, allowing the studio to maintain its commitment to responsible, small-batch production and meticulous finishing.
At Studio Wachisa, beauty lies in restraint, in quiet confidence, precise tailoring, and the kind of craftsmanship that never rushes perfection.
THE isn’t just a men’s event wear brand—it’s a celebration of individuality and self-expression. Specializing in premium shirts and shackets, THE creates garments that are vibrant, full of character, and unapologetically unique. Every piece is meticulously handcrafted, embodying generations of craftsmanship and artistry.
Our designs honor traditional techniques like hand applique, kantha embroidery, and hand-painting, merging Indian heritage with a global perspective. We use the finest fabrics, including Egyptian Giza Cotton, Recycled PET Cotton, and Blended Cotton Linen, ensuring unmatched quality, comfort, and sustainability. With THE, you don’t just wear clothes—you wear your personality, your story, and your individuality.
THE SPOTLIGHT
OMAANA JAIPURE
OMAANA JAIPURE --- meaning 'a woman' --- is a tribute to womanhood, her grace, strength and timeless style.
READ MORE
An'Era
An'era by Asmita Verma - symbolizing a new era in fashion --- timeless yet modern, marking a shift in how women experience luxury and craftsmanship
READ MORE
Anushé Pirani
It stands for thoughtful, versatile, and timeless fashion, created with care and responsibility
READ MORESYMPOSIUM OF STYLE
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CUSTOMER REVIEWS
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