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Festive Season: The Build-Up Edit
Main Image

Let’s be honest, festive dressing doesn’t start on the day of the celebration. It starts way earlier. In that first group chat about dinner plans, on a random Tuesday when you suddenly feel like wearing something with a little shine, in the coffee run where someone compliments your kurta and you realise, oh wait, it’s almost that time of year again.

Festive Spark

This edit is for that feeling. The in-between days. The warm-ups. The build-up. When you’re not in full celebration mode just yet, but you still want to show up with a little more effort, a little more ease. Maybe it’s a chanderi co-ord that works for brunch and a casual puja. Or a blouse with delicate embroidery that pairs just as well with a lehenga as it does with jeans. Pieces that do the most, without trying too hard.

We didn’t put this together with just one event in mind. It’s for all the low-key gatherings, pre-functions, post-functions, family lunches, last-minute dinner invites and all the "what do I even wear to this?" moments in between. Think: easy co-ords, zardozi-embroidered vest, Things you’ll actually want to wear again.

Pre-Festive Looks

Accessories do the heavy lifting too, maybe you throw on a handcrafted potli, some beaded drop earrings, or a delicate gold-plated bangle that makes a simple kurta look like a full look. Even something like a tunic or a kurta set can do wonders when paired with the right accessory, maybe a pair of beaded earrings, a delicate bun adornment, or stacked gold and silver jewellery if you're feeling a little maximal.

For men, the mood is just as intentional. A crisp short kurta in muted ivory, a hand-painted shirt layered with a linen vest, or even an embroidered pathani set in deep wine - festive, but grounded. Great for house gatherings, evening cocktails, or a puja at home.

Mens Festive Look

But mostly, it’s about finding that balance. Festive, but not overdone. Comfortable, but still special. The kind of clothes that feel good on your skin and your Instagram feed.

So whether you’re the planner, the last-minuter, the dress-upper, or the chill one, this edit is for you. For the quiet build-up. For the little moments before the big ones. For the season, as it slowly begins to glow.

Festive Season: The Build-Up Edit

Main Image

Let’s be honest, festive dressing doesn’t start on the day of the celebration. It starts way earlier. In that first group chat about dinner plans, on a random Tuesday when you suddenly feel like wearing something with a little shine, in the coffee run where someone compliments your kurta and you realise, oh wait, it’s almost that time of year again.

Festive Spark

This edit is for that feeling. The in-between days. The warm-ups. The build-up. When you’re not in full celebration mode just yet, but you still want to show up with a little more effort, a little more ease. Maybe it’s a chanderi co-ord that works for brunch and a casual puja. Or a blouse with delicate embroidery that pairs just as well with a lehenga as it does with jeans. Pieces that do the most, without trying too hard.

We didn’t put this together with just one event in mind. It’s for all the low-key gatherings, pre-functions, post-functions, family lunches, last-minute dinner invites and all the "what do I even wear to this?" moments in between. Think: easy co-ords, zardozi-embroidered vest, Things you’ll actually want to wear again.

Pre-Festive Looks

Accessories do the heavy lifting too, maybe you throw on a handcrafted potli, some beaded drop earrings, or a delicate gold-plated bangle that makes a simple kurta look like a full look. Even something like a tunic or a kurta set can do wonders when paired with the right accessory, maybe a pair of beaded earrings, a delicate bun adornment, or stacked gold and silver jewellery if you're feeling a little maximal.

For men, the mood is just as intentional. A crisp short kurta in muted ivory, a hand-painted shirt layered with a linen vest, or even an embroidered pathani set in deep wine - festive, but grounded. Great for house gatherings, evening cocktails, or a puja at home.

Mens Festive Look

But mostly, it’s about finding that balance. Festive, but not overdone. Comfortable, but still special. The kind of clothes that feel good on your skin and your Instagram feed.

So whether you’re the planner, the last-minuter, the dress-upper, or the chill one, this edit is for you. For the quiet build-up. For the little moments before the big ones. For the season, as it slowly begins to glow.

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