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Alternative is a sustainable fashion brand redefining timeless style by challenging the wasteful norms of fast fashion. We create wardrobe staples that are evergreen, versatile, and designed for real-world wear - cut and shaped to flatter, crafted for comfort, and made to your custom measurements for the perfect fit.
Our pieces are built from some of the most sustainable fabrics on earth like organic hemp, indigenous kala cotton, ahimsa silk, aloe vera, and handloom khadi - all chosen for their low impact and exceptional feel. With techniques like eco-printing, splash dye, and azo-free dyes, each garment carries a story of craft, care, and responsibility.
But beyond sustainability, Alternative is about how clothing makes you feel: elevated, confident, and luxurious. Our made-to-order, small-batch production ensures every piece is intentional, created only when needed, thereby reducing fashion waste at its root. With Alternative, you wear your values without ever compromising on style, fit, or quality.
With a focus on better fabrics, lesser impact, and evergreen designs, Alternative offers clothing that’s kind to the planet, thoughtful in process, and made to be worn and loved for years to come.
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Just by signing up, you get upto 20% off on every purchase, across the site, at all times - spot the Access Price next to MRP on every product.
Access other perks from collaborations, styling services and more.
Unlock our reward based ACCESS PRICE system.
Get upto 20% off on every purchase - spot the Access Price next to MRP.
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