The Chic Indian

Lafaani

Lafaani has its roots in Urdu and literally translates to ‘Immortality’.

Immortality truly conveys the essence of the brand- to curate merchandise that lives for many moons and isn’t ephemeral. By means of creating and using our handcrafted products, we are immortalizing the labour and toil of all the artisans who breathed life into it.

Lafaani believes in celebrating craft heritage in all its splendor and aspires to create collections inspired by the amalgamation of traditional techniques and ever-changing aesthetics. We reckon that sustainability is not a lifestyle choice and hence, incorporate sustainability in our production, consumption, and even post-consumption processes in an earnest sense.

Not just limited to the processes, we also try to incorporate the tenets of the slow clothing philosophy in the very design of our clothes so as to maximize the functionality and prolong its use.

Our fashion choices reflect our times, what we buy and wear communicates our thoughts, values and beliefs. At Lafaani, we aspire to accentuate your convictions through our creations.