The Chic Indian | Puri

✦ LOG IN FOR ACCESS PRICES FROM INDIA'S BEST EMERGING + CONTEMPORARY LABELS ✦ FREE SHIPPING IN INDIA ✦ SHIPPING WORLDWIDE ✦ LOG IN FOR ACCESS PRICES FROM INDIA'S BEST EMERGING + CONTEMPORARY LABELS ✦ FREE SHIPPING IN INDIA ✦ SHIPPING WORLDWIDE ✦ LOG IN FOR ACCESS PRICES FROM INDIA'S BEST EMERGING + CONTEMPORARY LABELS ✦ FREE SHIPPING IN INDIA ✦ SHIPPING WORLDWIDE ✦

✦ LOG IN FOR ACCESS PRICES FROM INDIA'S BEST EMERGING + CONTEMPORARY LABELS ✦ FREE SHIPPING IN INDIA ✦ SHIPPING WORLDWIDE ✦ LOG IN FOR ACCESS PRICES FROM INDIA'S BEST EMERGING + CONTEMPORARY LABELS ✦ FREE SHIPPING IN INDIA ✦ SHIPPING WORLDWIDE ✦ LOG IN FOR ACCESS PRICES FROM INDIA'S BEST EMERGING + CONTEMPORARY LABELS ✦ FREE SHIPPING IN INDIA ✦ SHIPPING WORLDWIDE ✦

Advanced Search

NEW MEN WOMEN VINTAGE RUNWAY GIFT CARDS ✦ SHOP BY DESIGNERS ARCHIVE ABOUT 24 HOUR DISPATCH UNDER 10K

Advanced Search

NEW ARRIVALS

SHOP BY CURATION

SHOP BY COLLECTION

From the curator

SHOP BY CURATION

SHOP BY COLLECTION

From the curator

VINTAGE

RUNWAY

ARCHIVE

24 HOUR DISPATCH

UNDER 10K

SHOP BY DESIGNERS

THE CHIC INDIAN STORY

Know about us

BORN IN INDIA STORIES

See behind the scene of our designers

SYMPOSIUM OF STYLE

Read about latest fashion

WISHLIST

Puri

Puri is a contemporary design house exploring Indian identity through emotion, craftsmanship, and curiosity. Founded by Hardik Puri, a Parsons-trained visual artist, the label approaches clothing as a language of storytelling where each collection unfolds as a study in memory, fantasy, and form.

At Puri, beauty is treated not as spectacle, but as depth. Every piece begins with an idea; a fleeting moment, a myth retold, a fantasy reimagined- translated into tactility through intricate hand embroidery, precise tailoring, and sculptural silhouettes.

As a made-to-order label, Puri embraces bespoke creation as both luxury and responsibility, minimising excess while honouring the intimacy of handcraft. Collaborating with artisans trained in traditional techniques, the brand weaves Indian lineage into a global sensibility: fluid, refined, and cosmopolitan.

Puri does not aim to disrupt or redefine; it simply exists to explore. To imagine. To create. It stands as a quiet celebration of curiosity where clothing becomes an act of emotion, individuality, and cultural cachet.

THE CHIC CIRCLE

UPTO 20% ON EVERY PURCHASE

THE CHIC CIRCLE

BECOME A MEMBER

Unlock our reward based ACCESS PRICE system that creates enduring value for chic members and labels.

What is ACCESS PRICING?

Just by signing up, you get upto 20% off on every purchase, across the site, at all times - spot the Access Price next to MRP on every product.

Access other perks from collaborations, styling services and more.

JOIN NOW

THE CHIC CIRCLE

UPTO 20% ON EVERY PURCHASE

BECOME A MEMBER

Unlock our reward based ACCESS PRICE system.

What is ACCESS PRICING?

Get upto 20% off on every purchase - spot the Access Price next to MRP.

JOIN NOW